The New Era of Personalized Nutrition & Skin Care

Millions of Americans are taking food supplements and applying skin care products in a never ending battle to stay & look younger, feel better, and treat their ills. They take these based on what they read, see and hear with a small percentage actually getting advice from their healthcare practitioners. For most, this guessing game leaves people uncertain, confused and often ingesting supplements and applying topical creams that are not specific to their individual needs.

How is one to choose from the hundreds of nutritional supplements and skin care products?

With over half of the population of the United States taking nutritional supplements and using topical skin care products the vast majority are uncertain as to what they’re using and why. Many times this shot-gun approach leads to the over (or under) consumption of vitamins, minerals and active ingredients. For the most part, the very nutrients the body and skin craves never make it into the shopping cart.

In the last sixty years, the nutritional and dermatological science has pushed forward and made tremendous breakthroughs in this area. The era of ‘one size fits all’ is coming to an end. In a book published in the 1950’s entitled Biochemical Individuality, University of Texas biochemist, Roger Williams argued:

“Each of us has a unique chemical makeup that induces various responses to foods, drugs and the environment. The reason we are unique is that our genes are different.”

This unique chemical makeup has sparked the interest of several areas of health and has created the fields of Pharmacogenetics, Nutragenetics and Dermagenetics. Pharmacogenetics is the prospect of combining pharmacology and genomic capabilities.

This science would be a breakthrough because more than 100,000 people die each year as a result of adverse responses to medications that are beneficial to thousands of other individuals. 2.2 million People experience serious reactions and others don’t respond at all. Nutritional companies have known for years that their products are not effective for as many as 2/3rds of their customers. This is because nutritional products are formulated for the average person-but who is average? Are you? personalized vitamins 

To distract us from these alarming statistics they promote secret ingredients from exotic places and perfect mixtures that produce extraordinary results. They feed us lines about how others have lost weight, gained energy and look younger. They put us in a “trance of hope” just long enough for us to buy what they have-not what we need. It’s time for a change.

You are different from every living thing in the universe-and your DNA proves it. Billions of SNPs (snips) make up the genes that make you one-of-a kind DNA. You’re uniqueness means that you’ll respond differently than other people to generalized (one-size-fits-all) nutrition. Your body has unique nutritional needs based on your genetic code and until you know what that is, you’re guessing. The secret to better health doesn’t come from any product; it’s etched in your genetic code-a scientific truth you can count on. Your DNA doesn’t lie.



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